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It's Springfield
2006
It's Not Business
as Usual

Want Work? Go With the Flow
A panel of outdoor industry editors will discuss
how societal trends affect a
magazine's content and how you can ride the wave to
get more work.
Six-Figure
Freelancing:
Techniques to Help you Get There
with
Kelly James-Enger
Want to hit
the six-figure mark as a freelancer — or
simply make more for the writing you’re
already doing? Learn the techniques
successful freelancers use to command higher
rates, crack top markets, negotiate for more
money, develop ongoing relationships with
publications, and work more efficiently and
more effectively in this jam-packed
workshop. You’ll come away with new insights
about how to maximize your writing time and
boost your bottom line in the process.
Presented by speaker, author, and freelance
journalist Kelly James-Enger, author of six
books including
Six-Figure
Freelancing: The Writer's Guide to Making
More Money (Random House, 2005.)
Going Outside the
Box to Increase Assignments
with Dr. Dale
Harrison
Finding fresh ideas that editors will buy, buy, buy.
How to look at, dissect and approach markets you
normally wouldn’t consider; and how to develop
“peripheral” story ideas that will sell to the
markets you’ve been working with for years.
The Profitable Freelance
Photographer
with
Ben Chen
Taking great
photos doesn’t guarantee a successful life as a
freelance photographer. Photographers must also
focus on the business aspects of the profession
before and after tripping the shutter. Learn what
goes into making a one-man operation profitable.
Digital Photography & Digital Imaging Archiving
with
Loren Neil, ACD Systems
Solutions to the digital image archiving and
organization nightmare. Metadata, keywords,
captions, storage and management software -- we’ll
cover it all. This is a must-attend session for any
POMA member who has made the jump to digital still
photography or who is converting a huge photo
library of slides to digital format.
Articles to Book
with Steve
Weinberg & John E. Phillips
Is there a book lurking in your stack of old
newspaper or magazine articles? The answer might
surprise you. In this session, journey down the path
of a successful book author who has creatively
turned years of articles into a money-making book.
Are You Fully
Protected?
with Victor S. Pearman, Esq.
A copyright protects creative works -- photographs,
articles, scripts, graphic art, computer programs,
or websites. However, many professionals aren’t
doing what they must to fully protect their work and
their rights under the law. Did you know you can’t
file a lawsuit for copyright infringement unless
your work has been registered with the copyright
office? If you didn’t, or you don’t know how to
properly register your work, put this session on
your conference schedule. Learn how a copyright
really works, what it covers and how to properly
copyright your works.
Podcasting
with
Tom Parrish
(Corporate Partner focus, but open to all members)
-- Podcasting is the new-age vehicle for
outdoors professionals to capture a massive,
far-reaching, and often younger audience. This
session focuses on the definition and history of
podcasting, the mechanics behind the mania and
potential benefits for those who adopt podcasting as
a method of education, marketing and branding.

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